Before creating my magazine, I needed to think about BRANDING. Branding and the readers relationship with my rock magazine is very important. I need to make my magazine influence the readers and persuade them into buying it. It is important to make a good relationship with the readers so that they can feel they relate to it and the celebrities featured in it in some way.
One way in which I can do this is through typography. This involves using the text, font and colours to attract the readers attention. As I want to attract people that like rock music I will not be using light and calm colours like pink and green I will be using intense colours that are usually associated with rock, these are yellows, reds, black and white. This will help me to attract the right target market. I will also need to make sure that the content of my magazine suits the target audience. I wont be taking about music from a different genre I will need to make sure all information relates to the idea of rock. This will keep the readers interested in the articles featured in my magazine as i am providing them with the type of content they are interested in and want to read. By including interviews with the solo artist this will also help create a relationship between the reader and the magazine as they will feel like they are getting to know the celebrity with the magazine. They will feel like they are involved in the interview.
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