Magazine Pitch!

Once I had finished the research for my magazine it was time to pitch my ideas. By doing this I can clearly set out the plan for my rock magazine. My research has helped me to get a clear idea on how my contents page, front cover and double page spread has been set out.
However there was one more small bit of research I wanted to carry out to help me decide on a name for my magazine. To help me decide this I looked at the existing names that have been used for this type of genre magazine..
The names I found were;

• Q
• Kerrang
• NME
• Rolling Stone
• Mojo
• Clash

What I realised about each of these was that all are very short and simple and relate to the genre of music in the magazine. The first name I considered was 'LOUD' as rock music tends to be very loud when played. However I did not feel this would interest the readers as much. The final name I came up with was Pulse. I felt that this related to the rock genre as all rock songs have a particular pulse and beat. I also stuck with this name as it is catchy, short and simple, just like the existing magazine names.

The genre I have chosen to focus my magazine on is Rock. This decision was made for a number of reasons. This is the type of music I am most interested in and therefore I felt by choosing rock this would work to my advantage as I would have an idea on how to attract the target audience as they will be similar to me and will enjoy the same type of music. I did think about creating a country magazine but once i had carried out my research I realised I didnt like the way in which these magazines were set out and didnt find them as interesting as the rock magazines.

The house style I have decided to use are the colours red, yellow, black and white. I have chosen these colours as most rock magazines use these consistent colours to attract their audiences. These would clearly show the genre of the magazine as this type of audience reading the rock magazines would recognise this particular house style. I will be using the same colours for my front cover, contents page and double page spread.

The target audience for my magazine would obviously be people that are interested in this particular type of music (Rock) as I will be focusing my articles on celebrities that produce this genre of music. I will need to make sure that the celebrities I include in my magazine are ones that the target audience are going to be interested in. I will also be aiming my production at a fairly young audience.

In order to be able to understand what the readers are going to want from my magazine I needed to create a small profile of them to find out the artists they like and dislike. To find this out I used the internet and asked a few people that fit into the target audience I want to attract.
Likes; Paramore, My chemical Romance, Enter Shikari, Bring me the Horizon, Lost Prophets
Dislikes; One direction, Justin Beiber, Beyonce, Bruno Mars
From this I can see the types of artists I should include in my magazine and the ones I shouldnt in order to attract the readers interest. I want to make sure the magazine targets all of the audiences interests and that they enjoy what they are reading.

The types of images iIam going to be using will be focused on solo rock artists. I will be thinking about using a female and a male artist in order to include both genres. I will also include pictures of the public to show the celebrities fans. I will be using a main image of my female solo artist for the front cover of the magazine.

For the double page spread I will be mainly using images of my female solo artist. The male and other female artist I will be including in my magazine will mainly be featured on the contents page and small images of them may be included on the front cover around my main image. On my double page spread I will be including an interview with the celebrity. This will hopefully create reader interest and will make them feel like they know the solo artist.

The type of inducements I will be using will be ones such as free posters of the celebrities included with my magazine, special offers on new albums coming out and the chance for the readers to win tickets to gigs coming up in the year. To make these inducements stand out I will use buzz words.